BEHIND THE CIRCLE is an online platform that was established to offer smaller fashion labels an opportunity online against the violence of the big brands and chains.
Here you will only find unique items that are all produced in a responsible and transparent way. A brand will only be admitted to us if it meets all our requirements with regard to quality and sustainability. All fashion, accessories and beauty products with their own and honest story. Our mission is to create a place where new and small designers are helped with full dedication to showcase their brand across Europe.