UMA OATH
Uma Oath
Brand philosophy
UMA OATH is born through the passion of dance, textile design, couture and the need to find substance within the fashion industry. Fast fashion and mass production have led to a significant drop in quality of fabrics, value, and even work ethics.
UMA OATH’s accessible and minimalistic designs use exclusive fabrics, usually kept for luxury sportswear, and adopt urban apparel codes.
The craft of working with technical fabrics is difficult to tame and is within itself, a homecoming journey to the core essence of the profession. Combining strength and comfort, the clothing becomes a tool for movement while maintaining a structured line.
UMA OATH’s made-in France designs advocate for ap- parel of value.
Simplicity is her land of refuge. A timeless universe. An unfailling identity.
An art of being.
Designer profile
Elsa Manunta
As the grand daughter of a pattern maker/designer and the daughter of a boutique owner, Elsa Manunta grew up around sewing machines. She was taught hard work and humility as true life values.
Her significant and humbling upbringing soon led to a passion for the audiovisual arts. She started her career in marketing communications in a music label and finally discovered fulfilment through dance.
In 2013, she returned to Fashion in marketing brand visual identity.
“Can we create a more human fashion?”
Convinced that everything happens for a reason, self-taught Elsa Manunta began to look into personal inspiration and experience to create a project that would blend fashion, movement and humanitarian work.
At the crossroads of several worlds and at the heart of several passions, UMA OATH saw the light of day in 2016. This collection employs minimalist design to adopt the codes of urban ready-to-wear fashion by using materials normally found in sportswear. The pieces combine high-level comfort and resistance for a modern times Activist. Being and appearing coincide: the collection supports cultural events for disadvantaged children as part of the Dance United organization.
UMA OATH won the Grand Prix Maisons de Mode at its very first public showing, in 2016.
