Ways of increasing sales for your fashion brand
When you started a fashion brand or you have a fashion brand for many years it’s always important to look at ways to increase your sales for your brand. We have listed a few options beneath which might be interesting for your brand.
Sell your collection online
There are many ways online to sell your collections. If you are selling you’re collection online you’ve a wider reach than when you sell your collection in a boutique or store. The benefits of selling your collection online is that you can analyze the statistics of the visitor of the site. From start when the visitor is visiting the online site or platform till the actual purchase. Even when a visitor is not purchasing anything you can still see the statistics and see where they drop out.
Maybe it’s a problem of the site or platform that your collection is not showing in the right way, or maybe there is another problem.
Sell your collection in a boutique
Some boutique are known for selling collections that are unique and not producing in large numbers. Selling your collection in these boutiques ensures that the collection will be presented in an exclusive way and that the customers who buy this collection often have more money to spend on an unique item.
Trunk shows
A trunk show is an event where designers can present their collection directly to store buyers. Here you can give also more information about the production process of a specific item and give them a chance to feel the fabric and look at everything closely.
Instagram has become increasingly popular in the last couple of years. Instagram is used to show inspiration photos and videos. But Instagram is also a great place to sell your collection directly to the customers. Also more and more brand are collaborating with influencers that will wear your clothes or items on photos or videos for a compensation. The reach for your brand can herby expanded.
IGTV – Instagram TV is a new platform on Instagram where you can show small video clips of anything you would like your followers to see. You can give them a peak behind the scenes of designing your collection or the production process. By showing more of yourself and your brand customers will be faster bonded with your
Display your sold product
After all the work you put into selling your collection the possibility is their that will you sell your products. When a customer bought a product of your brand it’s important to look at how you send your product to them or how you give the product to the customer in a store. An hangtag or foil in a different color or with your logo can make a huge difference. Customers love to have a beautiful package with their item that they bought. So you can also think about boxes or bags. There are many ways to give your product that little extra that give an extra smile to the customer so be creative with it.
